Literature review on vishal mega mart, each...

Global presence of major retailers. V home shopping shows, home and office parties, door to door contact, vending machines and other direct selling approaches. Since sales promotion can possibly provide immediate impact on consumer sales, it is not unusual to use these strategies to attain their sales objectives. In the present study an attempt is made to find out the customer satisfaction during purchase in retail outlets based on customer survey. Thus for having a letter understanding of buying behavior of individual marketers must examine the importance of perception and its integration with the related concepts. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase POP displays, contests, rebates, and sweepstakes 1.

My sincere thanks to the all faculty members of Era Business School for providing all the help and support all the time, without them this project would not be possible. Secondary sources: The company promotes the product through a reseller who in turn promotes it to yet another reseller or the final consumer.

Here we can see that majority of the Vishal Mega Mart respondents are agreed and strongly agree with the services offered as compare to Big Bazaar respondents.

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It was a simple random sampling survey. The primary point of exploratory research is to give researchers pertinent information and help them to form initial hypotheses about the subject.

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They include a distinct invitation to engage in the transaction now or as quickly as possible. The Vishal group indirectly gives employment to more than a people.

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It is covering about sq. Approach to the problem: Vishal is supported by strong manufacturing set-up in Gurgaon, Dehradun and Manesar with a capacity of 5, garment pieces per day in each unit.

Vishal is one of fastest growing retailing groups in India.

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The sample size selected was consumers. Vishal mega mart have come up with festive offer during Diwali and Christmas by giving away gifts for purchases that are made at the store for cheaper price.


Marketers use price oriented promotions such as coupons, rebates and price deals to increase sales and market share, to entice trial, and to encourage brand switching. Launched in the yearBrand Big Bazaar wanted to bring affordability, variety and hygiene within the reach of the literature review on vishal mega mart man.

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The use of marketing research in any market may be explained on the basis of following services by it: The big Bazaar growth story is an ideal example of the expansion of the hypermarket format in the Indian subcontinent.

Primary source is a term used in a number of disciplines to describe source material that is closest to the person, information, period, or idea being studied. Modern retail has entered India as seen in Sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof.

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  • The Vishal group indirectly gives employment to more than a people.

Its daily average sale is near about to Rs. The study concluded that RSQS has limited diagnostic application and is inappropriate for application in Indian retail. The demand for their time at work and home has made the consumers extremely selective about cover letter for application developer fresher they would spend their limited time on shopping.

Indian organized retail industry is poised for growth.

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Since the results of using sales promotional techniques can be determined accurately, sales volumes can be easily predicted. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market.

As the research question for my dissertation report is as following: Ram Chandra Agarwal. Your complaints are constructively handled.

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Manufactured goods are worthless until they pass through acid test of retail distribution. The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Buy 1 woman top and get Rs. Descriptive research provides research questions, populations or methods of analysis before the research is started.

The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Vishal mega mart Fresh Fashion offers many vouchers ranging different denominations like Rs, Rs.

REPORT ON VISHAL MEGA MART | Retail | Marketing Communications

It thus offers good gift vouchers to its customers, clients and sales force also to keep good relationships amongst each other. The questionnaire would help guide the interviewer to give the interview or talk a proper direction.

Buy 2 men T-shirts at Rs. Type of Research Design- Exploratory Research:

Though still at a Nascent stage, the rate at which retail outlets are mushrooming could give an amoeba a complex. Buy 2 men T-shirts at Rs.

(DOC) Final Research Project | Nitish Roy -

Close Ended: Sales promotion technique adopted by Vishal Mega Mart 1. A brief overview is presented below: Research Question: Non-store retailing includes selling to final consumers through direct mail, catalogs, telephone, the internet, T. Vishal mega mart offers gifts for purchases that are make at the store during the New Year for cheaper price.

For this survey method was adopted to determine the determinants of customer satisfaction.

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The models were designed specifically for developing or newly industrialized countries with collectivist cultures and were tested with consumer samples from Taiwan, Thailand, and Malaysia. It has got coverage in 15 cities including 22 outlets. It also has 27 warehouses located in 8 key cities in India covering over 1. Secondary Data: Indias first hypermarket was also opened for the Indian consumer by Vishal.

We shall be efficient, cost- conscious and committed to quality in whatever we do. Buy 3 men round neck T-shirts for Rs.

Research Project on Vishal Mega Mart

The effective sample size was respondents and the questionnaire was design in such a way that it was easy to understand for the customers. Consumers became more specific about what they wanted and did not pick up anything and everything that was given to them. Compared to other centers, hyper markets do offer around the year products and services at low price and they are also know, for this reason, as discount chain.

  1. Recent Trends 1.
  2. Vishal is one of fastest growing retailing groups in India.

The groups philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors. New Year offers: Is Staffs delivered the appropriate service as promised?

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Loyalty or continuity programs such as frequent user programs and shoppers' cards, which reward consumers' repeat purchasing of a particular brand or at a particular outlet, have their greatest value encouraging consumers with divided loyalty to purchase a given brand Shimp Very high in numbers 5. Secondary data are data which have already been collected for purposes other than the problem at hand.

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In this market research primary data is generated through questionnaire. It is covering about 29, 90, ssq. Later Titan launched retail showrooms in the organized retail sector. This work has not been submitted for any degree of any other University. And they are targeting mainly local middle class people.

Supriya Pal, With the advent of modern format retailers and the growth of plastic cards, affluent urban Indian women are shopping like never before. These stores used to jiskha homework help science to the local people.

Comparative Vishal Mega Mart and v Mart -

The growth of India's retail sector not only limited to urban areas but also growing in rural areas. In marketing, it often consists of longitudinal studies, which study the behavior of individuals over time, and cross-sectional studies, which examine many populations at one specific time.

The author emphasized that psychological attributes are a little more difficult to identify and compare across outlets. Varin Commercial Pvt. Its here the role of sales promotion becomes prominent. There has been a rise in establishments that provide a place for people to congregate, such as coffee houses, tea shops, juice bars, book- shops, etc.

Comparative Vishal Mega Mart and v Mart

It was promoted by Mr. This highlights the importance of sales promotions and Apparel retailer needs to understand critical role of sales promotions. The progressive fragmentation of audiences and the increase in media costs have tipped the balance in favour of sales promotion techniques which are more likely to deliver demonstrable results.

This store total area is sqft. RSQS has five dimensions and six sub-dimensions and has been found appropriate in a variety of settings — across different countries such nigeria teaching application letter format South Africa and Singapore and across a variety of store types such as Supermarkets, Department stores, and Hyper stores.

Observation method: This research is helpful to know type of sales promotional scheme used by retail store and to motivate the consumer for buying the products. In addition of the general trait of low price, hyper markets also observe discount polices, which in turn, result in making them the most popular centers among consumers. Examples of devices used in literature review on vishal mega mart promotion include coupons, samples, premiums, point-of-purchase POP displays, contests, rebates, and sweepstakes 1.

As a focussed entity driving the growth of the group's value retail business, Future Value Retail Limited will literature review on vishal mega mart to deliver more value to its customers, supply partners, stakeholders and communities across the cover letter field engineer and shape the growth of modern retail in India.

Indian shoppers are deal hungry and rely heavily on price deals, off the shelf discounts and gift vouchers. In some parts of the country, it is reported that the traditional retails are resisting the entry of organized shopping malls. Vishal Mega Mart is one of the most prominent names of this industry.

The primary purpose for basic research is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe.

Give your Suggestion, if any ……………………………………………………………………………………………. Research Methodology: Exploratory research when little is known about the topic and previous theories or ideas do not apply.

Typical tactics employed in pull strategy are: Since sales promotion can possibly provide immediate impact on consumer sales, it is not unusual to use these strategies to attain their sales objectives.

Excellent Good Average Poor Q7. All other dimensions were found to be ill-defined.

Objective of Research 1 To access the current sales promotion scheme in Vishal Megamart 2 To find out the nature and types of the sales promotion scheme offered by Vishal mega mart to customer 3 Find out consumer perception toward sales promotion scheme 4 To find out the how much effective sales promotion for vishal mega mart 14 Chapter 2: